October 1 · 1PM EST · Free ChatGPT Ads playbook inside
LIVE WEBINAR · THU, OCT 1 · 1PM EST / 10AM PST / 6PM GMT

Break through the BF/CM noise

Discover the newest ad channels and AI tactics that Shopify merchants can use to make Black Friday 2026 their biggest sale ever.

Ezra Firestone
Hosted by Ezra Firestone Shopify's first Certified Commerce Coach with over $300 million in ecommerce sales.
See the Free Bonus
Ezra Firestone
 A message from Ezra

Free when you register: How to Run ChatGPT Ads →

Trusted by 50,000 Shopify brands

FORIA
FORIA
Victoria Beckham Beauty
Victoria Beckham Beauty
Cheech & Chong's
Cheech & Chong's
Pura
Pura
Manta Sleep
Manta Sleep
Vitality Extracts
Vitality Extracts
Primal Harvest
Primal Harvest
Lume
Lume
Lifeboost Coffee
Lifeboost Coffee
NutriPaw
NutriPaw

What merchants say

We followed Ezra's Q4 / BFCM promotional strategies and had our best day so far in company history at $309K. We did $101K in the first hour of the sale. This absolutely crushed our expectations. Thanks Ezra!

— Anthony Mink (Live Bearded)

THE PROBLEM

BFCM 2026 is more crowded and expensive than ever. Here's how to win anyway.

Ad costs are climbing, inboxes are jammed, and merchants are terrified of getting priced out of the biggest sale of the year. But you don't win by shouting louder; you win by showing up where they aren't: on brand-new ad channels and AI placements most merchants don't know exist yet.

THE SOLUTION

Winning Black Friday comes down to two things:

Getting seen in a crowded market, and turning that attention into revenue. In this webinar, you'll learn how to do both — from real Shopify merchants who've driven over $1 billion in sales.

Get more traffic

AppLovin

Full-screen ads inside mobile games like Candy Crush — a massive new acquisition channel, wide open for now.

ChatGPT Ads

Sponsored recommendations inside ChatGPT — get in front of 800M weekly users, targeted by intent, not keywords.

Meta — reimagined

Meta's Andromeda AI update made your creative the targeting signal — here's how to win under the new system.

Get more revenue

Email & SMS flows

Break through a jammed inbox and get your biggest offers opened, clicked, and actually converting to sales.

Merchandising

Product and offer merchandising that makes your store impossible to scroll past during the busiest week.

AOV & CRO

Conversion and average-order-value moves that squeeze more profit from every visitor you worked to earn.

Free bonus

Register and get a free bonus, instantly

When you save your seat, we'll send you our Step-by-Step Setup Guide for How to Run ChatGPT Ads — so you reach their 800M users before your competitors do.
Setup guide Real ad examples First-mover tactics
Setup guide Ad examples Tactics
How to Run ChatGPT Ads for Your Shopify Store — the Zipify Playbook, 2026 edition
MERCHANT REVIEWS FROM PAST ATTENDEES
★★★★★
“You are the reason I managed to 3.5x my business last year. Thank you thank you thank you!!!”
Vimal
★★★★★
“Using your playbook we shattered our previous single-day sales record — $30K in one day (previous record was $12.4K). Huge for niche products like ours.”
Jordan
★★★★★
“We launched an email campaign and FB ads to the exact audiences Ezra detailed, and made $36,000 in unique BF sales. My jaw dropped.”
Tiffany
MEET YOUR HOST

Learn proven BF/CM strategies backed by $300 million in Shopify sales

Ezra Firestone

Ezra Firestone

YOUR INSTRUCTOR · FOUNDER OF MULTIPLE 8-FIGURE BRANDS

Ezra has generated over $300 million in Shopify sales, and he is the owner and operator of multiple 8- & 9-figure brands including BOOM Beauty, Overtone, Smart Marketer, and Zipify Apps.

WHO IT'S FOR

Made for people who want to break sales records this BFCM

This free Black Friday / Cyber Monday webinar is for Shopify store owners, DTC ecommerce founders, and the marketers, media buyers, and agencies who run their holiday sales.

Shopify & DTC founders

You run a Shopify or DTC ecommerce store, and Black Friday, Cyber Monday, and the whole Q4 holiday season are your biggest revenue moments of the year. You sell physical products direct to consumer and want a bigger, more profitable BFCM without burning cash on ads that don't convert.

DON'T MISS IT

Join us for free on
October 1st

Black Friday is coming whether you're ready or not. Spend 90 minutes with Ezra, and you'll learn how to break through the noise and make BF/CM 2026 your biggest sale ever.
Thursday, October 1 · 1:00 PM EST · Live online · replay available
QUESTIONS

Frequently asked

Yes. 100% free to attend. No cost, no catch.
Register anyway — we'll send the replay to everyone who signs up.
Shopify merchants who want to make BFCM 2026 their most profitable yet, from first-timers to eight-figure brands.
No. Strategy first — the channels, tactics, and plays we're actually using.