Same traffic. Same products. $53 million more in revenue.
Learn the full-funnel upsell strategy that can 3.6x your upsell revenue — tested and proven across 10,000 stores and $1.5 billion in additional sales.
Hosted by Ezra FirestoneShopify's first Certified Commerce Coach with over $300 million in ecommerce sales.
October 27 · 1pm EST · 60 minutes
Can't make it live? Register and we'll send the replay.
See how much upsell revenue you should be making.
These 7 placements comprised all the upsell revenue merchants earned in 2026. Toggle on the placements to see where your extra revenue is hiding.
Based on 2026 funnel analysis of 10,000 Shopify stores.
Select every upsell location
55% covered. 45% missing.
Stores running 3+ placements average $25,063 a year vs. $6,965 for post-purchase-only. On October 27, Ezra walks the ones you left off.
Stores with 3 or more placements earn 3.6x more revenue
2026 data shows the average annualized upsell revenue across 10,000 Shopify stores organized by shop and by number of upsell placements.
4,758 shops · $33,138,397 total
3,562 shops · $39,856,329 total
1,853 shops · $46,441,047 total
And the opportunity is growing.
Post-purchase accounted for 62.1% of all merchant upsell revenue in 2025 and fell to 54.7% in 2026. The share coming from new placements most stores don't run grew from 38% to 45.3% in a single year.
Same catalog. Same traffic. More revenue.
These stores didn't change what they sell, who they sell to, or how much paid traffic they sent to their store. They only turned on new placements they weren't running before.
Rebuilt their post-purchase offers around best-seller and collection triggers and generated $90,000 in seven weeks.
Post-purchase only. Added the Slide Cart and generated $38,134 in added revenue.
Added pre-purchase "Upgrade to Bundle" offers and generated $211,885 in additional revenue in under six months, with no added ad spend.
Pre-purchase went from $0 to $21,370 in the first month, then held at $10–20K/mo for the year.
Swapped hand-picked post-purchase offers for collection-based ones and generated $43,961 in three months.
Leave with a proven funnel to 3.6x your upsell revenue
See which placements you're missing & what they're worth
How to quickly lift AOV to offset CAC and boost ROAS
How to get full coverage without building offers by hand
How to improve ROAS without touching your ad account
Use AI to analyze funnels and capture missing revenue
How to earn passive revenue from your thank-you page
Live teardowns from Ezra's own 8-figure stores
Shopify's first Certified Commerce Coach, with over $300 million in ecommerce sales. He teaches from his own stores — including live teardowns of oVertone and SafeSleeve.
Take back the upsell revenue
your store is losing.
Ezra will teach you how to build the full funnel, placement by placement, with live teardowns of his own stores.
October 27 · 1pm EST · 60 minutes
Replay sent to everyone who registers.